It’s amazing how far from the actual cause campaigners will (and obviously can) go in today’s environmental advocacy campaigns. It must be that environmental campaigns are now so exposed to competition that “finding the unique twist” is taking over the actual message. Just look at this connect2earth campaign. I just HAD TO watch it but I must say I feel that they stole a minute of my life since the pay-of is ridiculous and the mind-setting-effect is zero… The site is great however and I might just have to upload something myself…

Posted on June 16th, 2008 by Linus
Filed under: Advocacy, Climate change