P-2-P, good targeting?

When advertising online, or offline for that matter, good targeting is getting more and more important. If you sell cars you want to spend your ad-dollars on sites where car-buying people might see it. Then come the question of attention, will the possible buyer pay attention to your ad?
When it comes to Peer-2-Peer marketing – [...]

Use the deserts!

Today’s quick math:

A tree will absorb about 2 metric tons of CO2 in it’s lifetime, most of it during the first 50-100 years depending on the kind of tree. Let’s calculate with an average of 20kg per year. (Note: Some scientists claim that a tree can absorbe 1 ton of CO2 per year, but that [...]

3 cool sites

I’ve fallen in love with 3 sites lately that I would like to share with you:

Definr – incredibly fast dictionary.
http://www.definr.com/
Addictomatic – inhale the web. (Great search)
http://addictomatic.com/
Whisher – Building the world’s largest wifi network. (Fon on any router (?) )
http://www.whisher.com/

Enjoy!

The 60-days siesta is on

I once heard a couple of Swedish businessmen discuss the “slow south populations – rather sleeping than working half of the day. If they worked like we do they would not be so poor.”
Hello?
We are right now in the middle of the yearly Swedish 60-days siesta, stretching from mid June to mid August. I’m not [...]

User-centric = viral

Dear valued reader,
This is one of the topics I find most interesting and insightful. Enjoy!
The term ”Internet” has to most people become equal to the ”World Wide Web”, though it’s not. Many communicators focus all their efforts to site-centric technologies with the exception for mass-email outreach. Users are cultivated using various tools like “forward [...]

Open source don’t apply

I have been getting some comments, most of them with a negative twist, about how we really should embrace an open source approach to the software developed by Asaasco. “Open source is the fair and modern way to develop and distribute/license software”. Well, I disagree for the same reasons that I disagree with Chris Anderson [...]

$1,000,000,000,000

One trillion dollars. That is what the US spent, combined with indirect costs and losses, on the war in Iraq so far.
One million million dollars.
Get some perspective:
The calculated cost to eliminate starvation and malnutrition globally: 19 billion dollars.
The calculated cost to provide education for every kid on earth: 12 billion dollars.
The calcutated cost to provide [...]

The new is the old

I have a good friend who is in the grand cry shellfish fishing business, specializing in finding the best catches of lobsters, oysters, langusters and crabs. Shellfish in general are one of the types of sea animals that are not facing extinction. But looking at this business from a sustainability point of view one must [...]

It’s all about luck?

I used to read Morten Lund’s blog “It’s all about luck” when he was still an active blogger. Although I would say that luck has something to do with how and if we succeed with most things I would not agree with Morten that it’s all about luck. Dedication, stamina, leadership and execution are all [...]

Discover and shine

Why should you pay extra attention to young talent, and not just focus on ”senior key personal”?
Why should you read unsolicited, unpromising email from people you never heard of, extra carefully and before you pay any attention to that email from you accountant?
Why should you adopt a new wild concept before it has even proven [...]