Disaster = Resource

Let’s face a weird fact – global warming, in many ways the end of growth for the western world, could be the way out of poverty for a billion people. How can that be? Well, it’s simple really:
Greenhouse gas is not worth anything, it’s simply waste. But, as with any waste – once it piles [...]

the GIRL effect

Take a look at this great campaign, a masterpiece in the art of storytelling fundraising. With only one number to remember, 600 million girls, the viewer can focus on the story about the girl. THIS is what makes a great campaign, the art of creating a bond between the viewer and the ONE girl, representing [...]