Take a look at this great campaign, a masterpiece in the art of storytelling fundraising. With only one number to remember, 600 million girls, the viewer can focus on the story about the girl. THIS is what makes a great campaign, the art of creating a bond between the viewer and the ONE girl, representing 600 000 000 other girls. Enjoy:

http://www.girleffect.org

Posted on July 13th, 2009 by Linus
Filed under: Advocacy, Internet, Media, Personal