Yes Nokia! No Kinnevik…

The arena for social entrepreneurship initiatives is not exactly a big one. But it is a rapidly growing phenomenon and even venture capital is beginning to find its way into social enterprises. When I started my social venture in October 2006 I found only about 10 social entrepreneurs (globally) that had been officially and seriously [...]

Disaster = Resource

Let’s face a weird fact – global warming, in many ways the end of growth for the western world, could be the way out of poverty for a billion people. How can that be? Well, it’s simple really:
Greenhouse gas is not worth anything, it’s simply waste. But, as with any waste – once it piles [...]

the GIRL effect

Take a look at this great campaign, a masterpiece in the art of storytelling fundraising. With only one number to remember, 600 million girls, the viewer can focus on the story about the girl. THIS is what makes a great campaign, the art of creating a bond between the viewer and the ONE girl, representing [...]

Vote Earth!

This GiverSign’s graphics was designed by Shepard Fairy, most famous for his vintage style posters for the Obama campaign.
I think it is beautiful! Don’t you?

Earth Hour 2009 – Sign up for Earth Hour!

Fairy do Earth Hour

Here’s some really cool news about the Earth Hour campaign: Shepard Fairy, most famous for his iconic Obama portrait, is making a series of designs for Earth Hour and the final phase of the campaign. I have been told that Fairy’s designs will be applied to Earth Hour’s GiverSigns as well! Check out these beautiful [...]

It’s happening!

GiverSign has the potential to be very broad, a tool for the small as well as the monumental organizations and campaigns in the world. It can easily be adopted by the smallest as well as the largest online crowds supporting a common cause. The Earth Hour campaign and the WWF network are already starting to [...]

Earth Hour + GiverSign

After almost 2,5 years of hard work and determination I’m blessed to see GiverSigns spreading all over the world. It is WWF’s Earth Hour campaign that is taking our baby to new heights and places. Earth Hour is one of the largest, if not the largest, advocacy campaigns on the environment ever. It is the [...]

Viral TIMEs are here

It is amazing to look at the development of Viral TIME concepts over the last year. For those of you who have not yet contemplated on the title of this blog and what it really means, here it is:
Viral, as in viral,
TIMEs, as in time(s) of course, but also as in: Telecom, Internet, Media, Entertainment, [...]

100K GiverSigns

There are now well over 100 000 GiverSigns (Asaasco’s great-looking e-stamps) in circulation and the numbers are rising every day. The world is upside down, no doubt about that, but that hasn’t stopped us from making the Digital Pink Ribbon campaign a vital part of the fight against breast cancer.
I’d like to say -Thank You! [...]

P-2-P, good targeting?

When advertising online, or offline for that matter, good targeting is getting more and more important. If you sell cars you want to spend your ad-dollars on sites where car-buying people might see it. Then come the question of attention, will the possible buyer pay attention to your ad?
When it comes to Peer-2-Peer marketing – [...]