Disaster = Resource

Let’s face a weird fact – global warming, in many ways the end of growth for the western world, could be the way out of poverty for a billion people. How can that be? Well, it’s simple really:
Greenhouse gas is not worth anything, it’s simply waste. But, as with any waste – once it piles [...]

CO2 Compensate now!

Yes! After a long long time, this ingenious idea has finally found its way to the world!
What is it? It is a way for people to compensate for the negative impact that their digital activities have on the environment.  It is simple: You use your computer to read this blog, that will consume [...]

Vote Earth!

This GiverSign’s graphics was designed by Shepard Fairy, most famous for his vintage style posters for the Obama campaign.
I think it is beautiful! Don’t you?

Earth Hour 2009 – Sign up for Earth Hour!

Fairy do Earth Hour

Here’s some really cool news about the Earth Hour campaign: Shepard Fairy, most famous for his iconic Obama portrait, is making a series of designs for Earth Hour and the final phase of the campaign. I have been told that Fairy’s designs will be applied to Earth Hour’s GiverSigns as well! Check out these beautiful [...]

It’s happening!

GiverSign has the potential to be very broad, a tool for the small as well as the monumental organizations and campaigns in the world. It can easily be adopted by the smallest as well as the largest online crowds supporting a common cause. The Earth Hour campaign and the WWF network are already starting to [...]

Earth Hour + GiverSign

After almost 2,5 years of hard work and determination I’m blessed to see GiverSigns spreading all over the world. It is WWF’s Earth Hour campaign that is taking our baby to new heights and places. Earth Hour is one of the largest, if not the largest, advocacy campaigns on the environment ever. It is the [...]

Use the deserts!

Today’s quick math:

A tree will absorb about 2 metric tons of CO2 in it’s lifetime, most of it during the first 50-100 years depending on the kind of tree. Let’s calculate with an average of 20kg per year. (Note: Some scientists claim that a tree can absorbe 1 ton of CO2 per year, but that [...]

The new is the old

I have a good friend who is in the grand cry shellfish fishing business, specializing in finding the best catches of lobsters, oysters, langusters and crabs. Shellfish in general are one of the types of sea animals that are not facing extinction. But looking at this business from a sustainability point of view one must [...]

Great site – silly campaign

It’s amazing how far from the actual cause campaigners will (and obviously can) go in today’s environmental advocacy campaigns. It must be that environmental campaigns are now so exposed to competition that “finding the unique twist” is taking over the actual message. Just look at this connect2earth campaign. I just HAD TO watch it but [...]