Greenhouse gas is not worth anything, it’s simply waste. But, as with any waste – once it piles up in tons and tons and tons it becomes a threat to the producers of the waste. And around the waste a market for waste management starts to grow.

Greenhouse gas, and CO2 in particular, is different from most other types of waste:
A: It can be turned into valuable material, wood in particular, in combination with other resources. And
B: It moves freely across borders, from nation to nation and even over continents.

While I and many with me believe that technology will actually prevail, and save us from burning up, the “CO2 Reactor” will not work for decades. We need to capture this gas now, and we need to use proven “technology” to do it. Well here’s some news: There is a great, working process called Photosynthesis that has been around for a couple of billion years, and that actually works!

To capture and store CO2 NOW all we have to do is to beef up the planets photosynthesis capacity, harvest the captured CO2 and keep it on the ground!

Capturing and storing CO2 is slowly becoming a new business opportunity for many third world countries. The social and economic effects are many and quite amazing:

• Get paid to plant a forest: The main thing to grow if you want to capture CO2 is trees. Forests are emerging, particularly in Africa, as pure CO2 capturing ventures. The execution cannot be digitalized or outsourced, it is done by the locals.
• Get shadow and water: The trees will provide shadow and the root systems will make the ground water level raise considerably. A forest landscape on the edge of the Sahara will lower the temperature at the surface with as much as 6 centigrade!
• Introduce forest agriculture: There is forestry, meaning growing a forest, and forest agriculture, meaning growing crops in the forest between the trees. Yes, with shadow and moist in the ground it is possible to grow wheat and other stuff within the forest – on places where agriculture was impossible before.
• Commercialize Biochar: Forestry and forest agriculture produce tons of biologic waste, containing tons of captured CO2 that naturally decompose back into CO2. There is a way, called biochar, of permanently keeping this CO2 out of the atmosphere for thousands of years, and it has been known for thousands of years. Why is it not exploited? – It could be a billion $ biz…
• And so much more: Forests hold the main natural recourses for medical production. Forests do NOT consume clean water, they PRODUCE clean water (anyone saying anything different is lying!). Forests are housing the richest animal life on the planet, providing us with ecosystems, in turn providing food, protein-sources, tourism, good TV, and much more.

We need to look seriously upon the possibility and opportunity to make the entire area around the equator between the north and the south polar circles into a green zone. I’m not kidding…

Check it out:

“We’re aiming to reach one billion people, more than 1000 cities, all joining together in a global effort to show that its possible to take action on global warming.”

Earth Hour 2009 by WWF – Sign up for Earth Hour!

I have gone from being a super-naive entrepreneur to become an almost-as-super-naive entrepreneur AND CEO of a VC funded Internet startup with, for the time being,  the world’s greatest web-technology under its wing.

Internet World gave me a 12th place at their hot-list for 2008, next year I’m hoping to climb the list! Please?

I’ve also moved with my family to Gothenburg and moved my HQ to Gårdatorget 1. A bit painful but even more a fruitful activity.

And, I could tell you a million other ego-centric stuff. But frankly, who cares…

We are breeding a future biz-superstar, this guy is hot! 10% young, 10% naive (i.e. fearless), 10% know-how, 10% French, 10% Swedish, 50% drive. Add 100% cool. Check back in 2009 to read more about Arnaud and the rest of the growing team!

Thanks everyone who made 2008 a fantastic year!

Now – come 2009! Fuck the financial crisis, the world is changing and we are going to be change-makers more than ever. A cash-drought is just a lack of paper and guts, don’t listen to all that economy-BS. When the world experience a lack of good people and opportunities then I will listen. But now!? No way! There are literally millions of opps out there, millions of talented people and new ways to blend the two like the world has never seen before.

Have no fear, 2009 will be fenomenal! Happy New Year!

Now…

Fasten Your Seat Belts – We Gonna Kick Ass!

I choose to see todays exotic botanic find as a sign of luck and many more happy days to come!

Then today I realized something that will forever put Free in the corner and always be there as the foundation for great companies like Apple, Panasonic, Nike and IKEA. It’s not really an argument, more of an insight.

I’m talking about the 10 000 years old business model called:
“Great Value“.

The feeling of buying something for your hard earned cash and go, “wow – I’m getting great value for my $” will beat the free lunch 24-7-365. At least in my world.
‘nuf said.

My body has certainly wandered a good deal, but I have an uneasy suspicion that my mind has not wandered enough...

Noel Coward

That is exactly how I feel today. Like I spent 10 hours walking yesterday and my body is more than exercised… But my mind is exploring some remote areas of my brain in search for something new and un-experienced. Can someone disconnect me please, so I can just relax for a while?

http://zwartarbeid.com/