the GIRL effect

Take a look at this great campaign, a masterpiece in the art of storytelling fundraising. With only one number to remember, 600 million girls, the viewer can focus on the story about the girl. THIS is what makes a great campaign, the art of creating a bond between the viewer and the ONE girl, representing [...]

CO2 Compensate now!

Yes! After a long long time, this ingenious idea has finally found its way to the world!
What is it? It is a way for people to compensate for the negative impact that their digital activities have on the environment.  It is simple: You use your computer to read this blog, that will consume [...]

Vote Earth!

This GiverSign’s graphics was designed by Shepard Fairy, most famous for his vintage style posters for the Obama campaign.
I think it is beautiful! Don’t you?

Earth Hour 2009 – Sign up for Earth Hour!

New showreel!

Yeah! We teamed up with Meindbender to create a new showrell for 2009. As always  Robert Lundgren (my co-founder and CEO/composer at A/D Union) made a stunning soundtrack to Meindbender’s insane visuals…
Check it out:

Fairy do Earth Hour

Here’s some really cool news about the Earth Hour campaign: Shepard Fairy, most famous for his iconic Obama portrait, is making a series of designs for Earth Hour and the final phase of the campaign. I have been told that Fairy’s designs will be applied to Earth Hour’s GiverSigns as well! Check out these beautiful [...]

It’s happening!

GiverSign has the potential to be very broad, a tool for the small as well as the monumental organizations and campaigns in the world. It can easily be adopted by the smallest as well as the largest online crowds supporting a common cause. The Earth Hour campaign and the WWF network are already starting to [...]

Earth Hour + GiverSign

After almost 2,5 years of hard work and determination I’m blessed to see GiverSigns spreading all over the world. It is WWF’s Earth Hour campaign that is taking our baby to new heights and places. Earth Hour is one of the largest, if not the largest, advocacy campaigns on the environment ever. It is the [...]

Viral TIMEs are here

It is amazing to look at the development of Viral TIME concepts over the last year. For those of you who have not yet contemplated on the title of this blog and what it really means, here it is:
Viral, as in viral,
TIMEs, as in time(s) of course, but also as in: Telecom, Internet, Media, Entertainment, [...]

F.Y.S.B – W.G.K.A

2008 – What an amazing trip its been!
I have gone from being a super-naive entrepreneur to become an almost-as-super-naive entrepreneur AND CEO of a VC funded Internet startup with, for the time being,  the world’s greatest web-technology under its wing.
Internet World gave me a 12th place at their hot-list for 2008, next year I’m [...]

Assign for Change

I need you!

You love to make things simple (not necessarily easy) and you have a passion for making web based services/sites that ANYONE can understand and use. You know your way around xhtml, css and java, you have a good eye conceptually as well as visually and you master the Adobe CS suite. Using Flash [...]