Greenhouse gas is not worth anything, it’s simply waste. But, as with any waste – once it piles up in tons and tons and tons it becomes a threat to the producers of the waste. And around the waste a market for waste management starts to grow.

Greenhouse gas, and CO2 in particular, is different from most other types of waste:
A: It can be turned into valuable material, wood in particular, in combination with other resources. And
B: It moves freely across borders, from nation to nation and even over continents.

While I and many with me believe that technology will actually prevail, and save us from burning up, the “CO2 Reactor” will not work for decades. We need to capture this gas now, and we need to use proven “technology” to do it. Well here’s some news: There is a great, working process called Photosynthesis that has been around for a couple of billion years, and that actually works!

To capture and store CO2 NOW all we have to do is to beef up the planets photosynthesis capacity, harvest the captured CO2 and keep it on the ground!

Capturing and storing CO2 is slowly becoming a new business opportunity for many third world countries. The social and economic effects are many and quite amazing:

• Get paid to plant a forest: The main thing to grow if you want to capture CO2 is trees. Forests are emerging, particularly in Africa, as pure CO2 capturing ventures. The execution cannot be digitalized or outsourced, it is done by the locals.
• Get shadow and water: The trees will provide shadow and the root systems will make the ground water level raise considerably. A forest landscape on the edge of the Sahara will lower the temperature at the surface with as much as 6 centigrade!
• Introduce forest agriculture: There is forestry, meaning growing a forest, and forest agriculture, meaning growing crops in the forest between the trees. Yes, with shadow and moist in the ground it is possible to grow wheat and other stuff within the forest – on places where agriculture was impossible before.
• Commercialize Biochar: Forestry and forest agriculture produce tons of biologic waste, containing tons of captured CO2 that naturally decompose back into CO2. There is a way, called biochar, of permanently keeping this CO2 out of the atmosphere for thousands of years, and it has been known for thousands of years. Why is it not exploited? – It could be a billion $ biz…
• And so much more: Forests hold the main natural recourses for medical production. Forests do NOT consume clean water, they PRODUCE clean water (anyone saying anything different is lying!). Forests are housing the richest animal life on the planet, providing us with ecosystems, in turn providing food, protein-sources, tourism, good TV, and much more.

We need to look seriously upon the possibility and opportunity to make the entire area around the equator between the north and the south polar circles into a green zone. I’m not kidding…

“We’re aiming to reach one billion people, more than 1000 cities, all joining together in a global effort to show that its possible to take action on global warming.”

Earth Hour 2009 by WWF – Sign up for Earth Hour!

Let me give you my definitions of the words change and 2.0:

Change: Defines the moment when something seize to exist in its current form and enters a new, or previous (i.e. “change back”), form.

2.0: Basically this would just mean second version of something. But the symbolic value of the 2.0 version number is beginning to take over that definition, and would rather mean “by sharing” or “by socialicing”; simply “by collaborating”.

Change 2.0 = A new reality by collaboration.

Web 2.0 is old news. More interesting is the new Obamaian model Government 2.0.

Well, with that said… What do I want to say, really… ? Hm…

Don’t know. I just think that what’s going on in the big white house over there, and the growing movement for citizen governance is of greater historical dimensions then we actually realize. I am very happy and a bit proud to have been following the process closely since before Obama was even an official candidate.

I’m really looking forward to USA 2.0.

Viral, as in viral,
TIMEs, as in time(s) of course, but also as in: Telecom, Internet, Media, Entertainment, and the “s” can stand for whatever you like: Society, conceptS, diffuSion or Spread maybe? Why not Social change?

Now, prior to last year we had only seen truly viral campaigns based on one or at the most two of these areas. Typically, Internet is involved in pretty much everything called viral and “web 2.0 viral” has so far been 80% video (Internet + Entertainment) and 20% other stuff like Facebook apps, flash campaigns etc. (Internet + Entertainment/Media).

I think (and about a million other bloggers) that everything in the viral domain changed with the Obama for America campaign. There’s no need to get into campaign details here, there is plenty of blogs and websites out there that cover the campaign strategies and execution well, but I want to make an important note to self and others:

Obama for America managed, for the first time, to fully embrace all TIME branches under a viral strategy. They used Telecom not just to make “robot calls” but really managed to integrate telecom concepts (e.g. call your friends widgets) to drive viral diffusion. They used Media as Media (also to get people online) and Entertainment as Entertainment, mixing them appropriately when needed, and turned Media into Entertainment (news casts turned into viral videos) and eventually they also managed to turn Entertainment into Media when the news media started to report about Obama’s viral videos. Plouffe, Hughes, Slaby (campaign CTO), Axelrod and a bunch of other campaigners are clearly viral geniuses…

Lets hope they can deliver some change in other areas (than TIME) as well! I’d love to see some viral social change strategies executed… Need technology, Mr President?

Yeah right… I’m so fed up with all the BS of this global crisis… Let me tell you a couple of things -strait from the heart of a naive entrepreneur like myself:

The Money:
There is just as much cash money in the world today as one year ago, so it can’t really be about cash?

The Politics:
Same conflicts, same states, same laws, taxes and alliances as a year ago, basically. Can’t really be about politics either?

Natural Resources:
Same good old oil BS as always, the rock is still solid, the forests are still growing, the wind is blowing and the water is flowing. No, can’t be about natural resources.

People:
People work just as hard as they did a year ago, and in addition a new generation of bright and strong ‘kids’ born in the 80s bring new energy to the global workforce. Ok, it’s not a worker-crisis.

Technology:
The Internet is still there (apparently) and still growing, same thing with the mobile coverage and services. Technology is in fact getting better and better all the time.

Consumers:
No, they have not left the face of the earth.

What are we missing!? I’m not sure, everything I need to do my thing and make my vision come true and change real, it’s all there like it was a year ago. Speaking of vision – Remember that financials; that’s just something (pretty annoying) you need to reach your goals. Vision has nothing to do with how big a loan the bank is willing to give you or how much the VC is willing to pay for a stake in your company. Vision may be about money, sure, but if it’s about credit then you have a big problem…

My solution:
Ban credit. Play the game with cash. Finance your ventures with cash. Sure, that may be in the form of credit. But stay far away from credits based on credit, and credits based on credits based on credit and… If you use up money and there’s risk involved then make sure that you don’t destroy the world around you if all goes wrong. IT IS THAT FUCKING SIMPLE! It’s the rule of responsible spending and economics whether you risk a million or a billion.

I don’t know where I’m going with this so don’t take it too serious. I’m just annoyed and I don’t care much about money really. My business is progress and change. Much love.

Nothing has changed, all the molecules are there, right? Yet everything has changed…

When it comes to Peer-2-Peer marketing – things are different. First of all, who would sign up to advertise for cars in communications with their friends, family and colleges? No, other things are better suited for this model – like supporting non-profits and backing grassroots campaigns.

When you look at P-2-P marketing from this point of view the targeting is stunningly effective! First of all, this kind of marketing is by definition a push-marketing process. You literally force a message onto your peers as you communicate other, ordinary things. The initial studies we have made are showing attention-rates 10 times higher than the average targeted pull-advertising counterpart (i.e. banners). Additionally we see a very positive attitude to the messages distributed P-2-P.

That may of course originate from that the messages we work with are universally good-hearted and easy to like. But I think that we generally tend to like what our peers like. Think about it, fashion works that way, the music industry too. And if you let your mind exercise that statement for a minute you’ll find that most things that matter in our society are networked and endorsed Peer-2-Peer.

It strikes me that we are only just now beginning to learn how to sustainably leverage P-2-P marketing and advocacy possibilities on the Internet. That is certainly an important part of the future of online marketing. And I am lucky enough to lead the company that has developed the world’s most integrated, easy-to-use P-2-P marketing tool.
At least that’s what I think!

Hello?

We are right now in the middle of the yearly Swedish 60-days siesta, stretching from mid June to mid August. I’m not against taking vacation, not at all! But the typical Swedish mentality is to close the shop all summer long. 3 weeks before going on vacations Swedes tend to “not start anything new, I’m soon going on vacation”. Then the typical leave is 5 weeks. Followed by at least 3 weeks of catching up, slow starts, late mornings and early afternoons…

To me this is incredibly annoying and in many ways, most ways actually, contra-productive. Sure, you’ll “recharge your batteries” taking that 60-days siesta. But what we really need to do in this country is to boost enthusiasm for work in the wast majority of workers. It’s a provocative thing to say, but I do anyway.

Who is really the slower, I wounder?

“Do something you love professionally – and you’ll never work a day in your life.”

Get some perspective:

The calculated cost to eliminate starvation and malnutrition globally: 19 billion dollars.

The calculated cost to provide education for every kid on earth: 12 billion dollars.

The calcutated cost to provide access to water and sanitation globally: 15 billion dollars.

The calculated cost to reverse the spread of AIDS and Malaria: 23 billion dollars.

Put together: 69 billion dollars, or about 7% of the money spent on the war in Iraq.

I just thought you should know.

Anyway, I really got some serious returns this week from my notorious habit of networking wherever I go. I’d say that building your network big and beautiful is not worth much if you don’t apply the right tools to dig and exploit it. Tools like LinkedIn and Facebook are really great for this and the two complement each other perfectly – revealing secondary networks, professional profiles as well as persona.

It’s also becoming very clear to me that there is no such thing as “worthless networking”. Why? Because a great opportunity is almost never hiding behind one single contact, i.e. it’s not the individuals them selves that will empower you – it’s the cluster of people you manage to create and the connections between them. This is right now happening in a very fascinating way in my network of friends and professionals. Nodes are being connected to create an entity of people working for a common cause. It fills my heart with gratitude and love!

Thank you for making it happen!

“I’m in this race to take those tax breaks away
from companies that are moving jobs overseas
and put them in the pockets of hard working
Americans who deserve it. And I won’t raise the
minimum wage every ten years – I will raise it
to keep pace so that workers don’t’ fall behind.
That is why I am in it. To protect the American
worker. To fight for the American worker.”